Measurement – AI Brand Report Blog
8 articles tagged Measurement.
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AI Visibility Tools: How to Choose the Right Platform
The market for AI visibility tools is growing fast, and not all platforms do the same thing. Here's an honest breakdown of what's available, what each category is actually good for, and how to choose the right tool for where your brand stands today.
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The AI Visibility Scorecard: Metrics That Matter
AI visibility has its own scorecard - and the metrics that matter are different from anything that came before. Here's what to track, why each metric tells you something different, and how to build a scorecard your leadership team will actually use.
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AI Share of Voice: What It Is and How to Win It
Share of voice has a new and more consequential dimension in the AI era. Here's what AI share of voice means, why it matters more than traditional metrics, and how to measure and grow it.
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How to Shift from Awareness Metrics to Revenue-Driven Perception
Impressions and share of voice measure exposure. They don't measure how you're framed before buyers decide. Here's what to track instead-and how to connect it directly to revenue outcomes.
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How to Measure Brand Perception in the AI Era
Most teams believe they measure brand perception. In reality, they measure fragments. Here's a five-step framework for tracking the signals that actually shape buyer preference today.
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Awareness vs. Perception: The Revenue Divide
Awareness tells you whether people know you exist. Perception tells you whether they'll choose you. In an AI-driven market, the gap between the two is where revenue is won and lost.
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Does It Even Matter That My Brand Is Being Described by AI?
Before your homepage loads, AI has already introduced your brand to the buyer. The question isn't whether it matters-it's whether you're paying attention.
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Brand Perception vs Brand Awareness: What’s the Difference?
Awareness is being known. Perception is being chosen. Here’s how to measure each-and why perception is the metric that moves revenue.