Optimize: Issues, Recommendations & Proof
The Optimize section turns your AI visibility data into a tracked body of work — prioritized Issues, ready-to-publish Recommendations, search Opportunities, and Proof that your changes are working.
Overview
Optimize (/projects/{id}/actions) is where AI visibility data becomes a tracked, actionable workflow. It replaces the old single Recommendations page with four focused views, available from the Optimize item in the project sidebar:
| Tab | Path | What it's for |
|---|---|---|
| Issues | /projects/{id}/actions/issues |
Your prioritized, status-tracked work list |
| Recommendations | /projects/{id}/actions/recommendations |
Ready-to-publish content plans for each issue |
| Proof | /projects/{id}/actions/proof |
Evidence that your changes are moving the needle |
| Opportunities | /projects/{id}/actions/opportunities |
Search queries you could be winning but aren't |
Professional plan required. AI-powered issue generation, content recommendations, and export are available on the Professional plan.
Issues
The Issues tab analyzes your visibility, sentiment, source, and competitor data and surfaces a prioritized list of issues — each with a specific, actionable recommendation attached. Each issue is scored by Impact (1–5) and Effort (1–5) and given an overall Priority Score so you can focus on high-impact, low-effort wins first.
Issues are permanent and never deleted
Every issue has a stable identity. Updating an issue's status — or refreshing for new ones — never wipes your existing work. Your history and progress are preserved across the life of the project.
Refreshing recommendations
There is no "Regenerate" button that replaces everything. Instead, when your To Do count drops below three, a Refresh recommendations action appears. Refreshing analyzes your latest data and adds fresh issues to the list — it tops up your backlog rather than resetting it. Existing statuses are left untouched.
Issue status workflow
Each issue moves through a workflow you control directly on the page:
| Status | Meaning |
|---|---|
| To Do | Not yet started (default) |
| Planned | Scheduled or in your content plan |
| In Progress | Being worked on |
| Done | Change implemented and published |
| Ready to Check | Implemented — waiting to re-run prompts and measure impact |
| Verified | Re-run confirmed the change improved visibility |
| Ignore | Not relevant or deprioritized |
The footer shows live counts across the workflow so you can track progress at a glance.
Issue categories
Issues are grouped into categories such as Visibility (prompts where your brand isn't mentioned), Sentiment (negative or declining tone), Competitor Gap (where competitors out-rank you in share of voice), Content Coverage (missing journey stages or topics), and Citation & Authority (influential sources that don't mention you).
Use the filter and sort controls to focus by status, by category, or by Priority / Impact / Effort.
Recommendations
The Recommendations tab takes the issues you've chosen to act on and turns them into concrete, ready-to-publish content plans — outlines and guidance you (or your content team) can implement directly. Generate a plan for an issue, refine it, and use it as the brief for the change you'll ship.
You can Export the issue list as a CSV to share with your team or track implementation in your own project-management tool.
Opportunities
The Opportunities tab surfaces search queries — drawn from Google Search Console — where you're already earning impressions but aren't yet tracking or performing well in AI answers. Each row shows the query, its closest Related Prompt, impressions, clicks, current AI score, and a suggested action.
- Click Improve on an opportunity to convert it into a new, saveable Issue on the Issues tab — pre-scored from its impressions and visibility gap so it slots straight into your prioritized backlog.
- If a project doesn't have Search Console connected, the table shows clearly-labelled example data with a prompt to connect Search Console for live opportunities.
Proof
The Proof tab is your before-and-after evidence. After you implement changes and re-run the relevant prompts, Proof shows which issues have measurably improved — closing the loop between action and result. Use it to demonstrate impact to stakeholders and to decide what to do next.
Acting on the Workflow
AI visibility improvement is iterative. A healthy loop looks like this:
- Triage Issues — pick high-impact, low-effort items and move them to In Progress
- Generate a Recommendation content plan and implement the change
- Mark the issue Ready to Check, then re-run the most relevant prompts
- Confirm movement on the Proof tab and mark verified items Verified
- When To Do runs low, Refresh recommendations to top up the backlog
Changes typically take 2–8 weeks to appear as AI engines update their knowledge, so treat this as an ongoing cadence rather than a one-off pass.
Getting help
If you need help interpreting your issues or building an action plan:
- Review the Sources page to identify your highest-value citation targets
- Check the Dashboard to see which journey stages need the most attention
- Use the Opportunities tab to find under-served search demand you can capture