Introduction to AI Brand Report
Welcome to the AI Brand Report documentation. Learn how to monitor and improve your brand's presence in AI answer engines like ChatGPT, Gemini, Claude, Grok, and Perplexity.
Welcome
AI Brand Report helps you monitor and improve your brand's visibility and sentiment in AI answer engines. Track how ChatGPT, Gemini, Claude, Grok, and Perplexity describe your brand, compare against competitors, and identify opportunities to improve your AI presence.
Why AI Brand Monitoring Matters
Millions of people now use AI answer engines as their first stop for product research, vendor comparisons, and purchase decisions. If AI engines don't mention your brand—or describe you poorly compared to competitors—you're invisible to a massive, growing audience.
Key questions we help you answer:
- Does AI mention my brand when asked about my industry or product category?
- How does AI describe me? Positively, neutrally, or negatively?
- How visible am I compared to competitors in AI responses?
- Which sources are cited when AI discusses my brand?
Getting Started
To get started with AI Brand Report:
- Create a project — Set up your brand name, domain, and synonyms
- Add competitors — Track how you compare to competitors in AI responses
- Add prompts — Create questions relevant to your business category
- Run prompts — Test your queries against all AI engines simultaneously
- Review your Dashboard — See visibility score, sentiment, share of voice, and more in one place
What We Monitor
| AI Engine | Status |
|---|---|
| ChatGPT (OpenAI) | ✅ All plans |
| Gemini (Google) | ✅ All plans |
| Claude (Anthropic) | ✅ All plans |
| Grok (xAI) | ✅ All plans |
| Perplexity | ✅ All plans |
Key Features
| Feature | Description |
|---|---|
| AI Visibility Score | 0–100 score measuring how prominently AI mentions your brand |
| Sentiment Analysis | Understand the overall tone: positive, neutral, or negative |
| Engine Coverage | See which AI engines are actively returning results for your prompts |
| Competitive Benchmarking | Compare share of voice vs. competitors in AI responses |
| Citation Tracking | See which sources influence AI knowledge about you (Perplexity) |
| Journey Stages & Topics | Understand where your prompts sit in the buyer funnel |
| Trends | Track how your score and sentiment change over time |
| Citation × Traffic | See where AI citations overlap with your real Search Console traffic |
| Optimize | A tracked workflow of prioritized Issues, content Recommendations, search Opportunities, and Proof of impact (Professional plan) |
How It All Fits Together
Everything in AI Brand Report centres on the Dashboard — a single page showing your AI Visibility Score, Sentiment breakdown, Visibility metrics, Competitor Share of Voice, Journey Stages, and Priority Actions. The other sections feed this unified view:
- Prompts, Competitors, and Trends generate and track the underlying data
- Sources splits into Citation Sources (what AI cites) and Citation × Traffic (where citations meet real search traffic)
- Optimize turns that data into a tracked workflow — Issues, Recommendations, Opportunities, and Proof